Overview

Production: Litebox

Client: Zenlab Project: Splashpad

Project date: 2020-1-31

Deliverable: Photo, Gif, Video

Creative

Litebox directed and fully produced a lifestyle stills and video shoot for Zenlab. The campaign showcased their Spalshpad product. The 90’s themed lifestyle shoot centered around the fun energy of 3 talent using the product in a home environment. The 90’s theme is to incentivize adults born in the 80’s/90’s who are coming into parenthood to buy out of nestalgia. The 3 talent were the drivers of the product, showing the lifestyle and fun nature that come with the toy. There was a spotlights for each talent, exploring the personality and different types of fun each talent had with the product.

The goal of the shoot is to drive revenue through amazon. The assets were used on clients amazon listing and website.

Zenlab.com

Production

Creative Treatment

Budget Management

Casting

Crewing

Gear

Location Scouting

Directing

Post

Crew