Overview

Production: Litebox

Client: Zenlab Project: Slime

Project date: 2019-6-26 / 2020-7-22

Deliverable: Photo, Gif, Video

Creative

Litebox fully produced 2 shoots for Zenlab, showcasing their slime product. The goal of these shoots is to drive revenue through amazon. Litebox was trusted to direct and fully produce 2 shoots for Zenlab.

The 1st shoot was a stills campaign that centered around the fun energy of 3 talent using the product. The full day shoot was split into 2 halves. The first half was shot in a studio environment, and the 2nd half was on location. The 3 talent were the drivers of the product, showing the nature that comes with playing with the toy.

The 2nd shoot Litebox produced 1 creative and 1 unboxing video for Zenlab. The shoot showcased their slime product and accessories. The creative video centered around the fun energy of 2 kids using the product in a studio set environment. The 2 talent will be the drivers of the product, showing the nature that comes when playing with the slime. The creative is inspired by 90’s themed toy ads. The unboxing video will be 2 talent unboxing and playing with product. The production will involve 2 videos. Set design for the creative video will be a monochromatic bedroom. Set design for unboxing will be a table and seamless.

The assets are used on clients website and amazon listing to drive sales.

Zenlab.com

Crew

Production

Creative Treatment

Budget Management

Set Design/Build

Casting

Crewing

Gear

Location Scouting

Directing